Starting a coaching business is a powerful way to share your experience and help others succeed—whether you’re helping professionals advance their careers or guiding executives to lead more effectively. Business coaching can cover a wide range of areas, but career and executive coaching are two of the most in-demand paths today.
Here are 7 actionable steps to help you set up your coaching practice—with a smart tip for gaining visibility by listing your services on Vixly.
1. Define Your Coaching Niche
Begin by identifying your ideal focus area. Will you coach executives? Small business owners? Startup founders? Choosing a niche like leadership coaching, productivity, or career transitions helps you stand out and target your messaging. A well-defined niche also makes it easier for clients to find and trust you.
2. Obtain Relevant Certifications (Optional but Helpful)
While not always necessary, certifications from reputable organizations like the International Coaching Federation (ICF) can boost your credibility. Training programs also give you coaching frameworks, ethical guidance, and peer support as you launch your business.
3. Develop a Business Plan
Clarify your mission, target clients, services, and pricing. Outline how you’ll deliver value, whether through one-on-one sessions, group coaching, or workshops. A business plan keeps you focused and ready to grow strategically.
4. Build a Strong Personal Brand
Your brand is how potential clients perceive you. Create a professional logo, website, and a compelling bio. Share your story—why you coach and the results you help clients achieve. Consistent, authentic branding builds trust and attracts aligned clients.
5. Design Your Coaching Packages
Structure your services into clear packages. For example, offer a 6-week business clarity program or a monthly executive performance plan. Each package should communicate value, include session frequency, and set expectations for outcomes.
6. List Your Services on Vixly
Once your packages are ready, expand your visibility by listing your services on Vixly. Vixly is a dedicated platform for video-based consultations—perfect for business coaches. It handles bookings, payments, video calls, and client reviews all in one place, so you can focus on coaching while attracting new clients.
7. Launch Your Marketing Efforts
Use content, social media, email, and networking to attract your first clients. Share helpful insights, client testimonials, and real results. Showcasing your value builds trust and draws in your ideal audience.
Final Thoughts
Starting a business coaching practice—especially in the career or executive space—can be a highly rewarding path. By defining your niche, packaging your services, and promoting yourself through channels like Vixly, you’re well on your way to building a sustainable and impactful coaching business.